Data collected in 2019 revealed that the most important drivers for online shopping among the customers in the United Kingdom (UK) were free delivery, free return and, transparent and complete delivery costs. 44 percent of the consumers stated that free delivery was an important driver for them to shop online. This was followed by a quarter of respondents who selected free returns, and one-fifth who found transparent and complete delivery costs to be important.
Impact of delivery and return options on online shopping behavior in the United Kingdom (UK) in 2019
ordered physical goods online since January 2019 and then received a parcel.
Method of interview
Online interview
Supplementary notes
This question was phrased by the source as follows: "Which criteria are important for you?"
* Across 21 European countries (Austria, Belgium, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK) and Russia. Between 800 and 1,515 participants were interviewed per country.
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DPD. (February 10, 2020). Impact of delivery and return options on online shopping behavior in the United Kingdom (UK) in 2019 [Graph]. In Statista. Retrieved July 06, 2022, from https://www.statista.com/statistics/1172499/delivery-drivers-to-shop-online-in-the-united-kingdom/
DPD. "Impact of delivery and return options on online shopping behavior in the United Kingdom (UK) in 2019." Chart. February 10, 2020. Statista. Accessed July 06, 2022. https://www.statista.com/statistics/1172499/delivery-drivers-to-shop-online-in-the-united-kingdom/
DPD. (2020). Impact of delivery and return options on online shopping behavior in the United Kingdom (UK) in 2019. Statista. Statista Inc.. Accessed: July 06, 2022. https://www.statista.com/statistics/1172499/delivery-drivers-to-shop-online-in-the-united-kingdom/
DPD. "Impact of Delivery and Return Options on Online Shopping Behavior in The United Kingdom (Uk) in 2019." Statista, Statista Inc., 10 Feb 2020, https://www.statista.com/statistics/1172499/delivery-drivers-to-shop-online-in-the-united-kingdom/
DPD, Impact of delivery and return options on online shopping behavior in the United Kingdom (UK) in 2019 Statista, https://www.statista.com/statistics/1172499/delivery-drivers-to-shop-online-in-the-united-kingdom/ (last visited July 06, 2022)
