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Breakdown of e-commerce users in Singles' Day sales in China 2019, by gender

Published by
Yihan Ma,
Oct 12, 2020
In 2019, the female buyers during China's Singles' Day online sales accounted for 50.4 percent of all online shoppers. That year, more than 62 thousand e-commerce users shopped during Singles' Day sales.

Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by gender

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