According to a study from 2020 on political advertising in the United States, 78 percent of respondents stated that seeing political ads around other brand advertising content did not impact how they viewed that content or the brand. What is more, another 12 percent said that it had a positive impact on their perception of other brand spots.
Impact of political advertising on viewing of other advertising in the United States as of August 2020
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (October 13, 2020). Impact of political advertising on viewing of other advertising in the United States as of August 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/
Ipsos. "Impact of political advertising on viewing of other advertising in the United States as of August 2020." Chart. October 13, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/
Ipsos. (2020). Impact of political advertising on viewing of other advertising in the United States as of August 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/
Ipsos. "Impact of Political Advertising on Viewing of Other Advertising in The United States as of August 2020." Statista, Statista Inc., 13 Oct 2020, https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/
Ipsos, Impact of political advertising on viewing of other advertising in the United States as of August 2020 Statista, https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/ (last visited July 27, 2024)
Impact of political advertising on viewing of other advertising in the United States as of August 2020 [Graph], Ipsos, October 13, 2020. [Online]. Available: https://www.statista.com/statistics/1180102/political-advertising-impact-on-other-ads-united-states/