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Impact of political ads on viewing of other ads in the U.S. 2020

According to a study from 2020 on political advertising in the United States, 78 percent of respondents stated that seeing political ads around other brand advertising content did not impact how they viewed that content or the brand. What is more, another 12 percent said that it had a positive impact on their perception of other brand spots.

Impact of political advertising on viewing of other advertising in the United States as of August 2020

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Source

Release date

October 2020

Region

United States

Survey time period

August 15 to 17, 2020

Number of respondents

1,600 respondents

Age group

18 years and older

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Statistics on "Political advertising in the U.S."

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