A market study from October 2020 revealed that e-commerce advertising spending in the United States is set to reach 17.37 billion U.S. dollars, out of which Amazon will take a lion's share, more that 75 percent. At around 4.9 percent share of totals, Walmart will be second in line, with e-commerce channel ad spend amounting to 849 million U.S. dollars in 2020.
Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020
(in million U.S. dollars)
digital advertising that appears on websites or apps that are primaril engaged in retail e-commerce (e.g. Amazon, Walmart, and eBay); excludes advertising on social netwroks or search engines
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eMarketer. (October 22, 2020). Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/
eMarketer. "Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars)." Chart. October 22, 2020. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/
eMarketer. (2020). Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/
eMarketer. "Retail E-commerce Channel Digital Advertising Spending of Selected Platforms in The United States in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/
eMarketer, Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/ (last visited October 06, 2024)
Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars) [Graph], eMarketer, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/