Share of female and male users on major live commerce platforms in China 2020

Published by
Yihan Ma,
Aug 4, 2022
In 2020, around 62 percent of Taobao's live streaming users were female in China. In comparison, only 38 percent of live streaming users on short-video platform Kuaishou were female. Livestreaming commerce was projected to be a 2.27 trillion-yuan market in China in 2021.

Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2021

Region

China

Survey time period

2020

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Consumer adoption

5

Company adoption

5

China

6

United States

8

Europe

8

Brazil

6

Further related statistics

6

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in NigeriaKey indicators of Nigeria's economyDemographics of NigeriaE-commerce in AfricaPrices and inflation in Nigeria
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu