Share of live shopping users in China 2020, by age group

Published by
Yihan Ma,
Oct 5, 2021
In 2020, nearly half of live streaming e-commerce service users in China were younger than 30 years old. In comparison, younger live streaming users preferred Douyin over Kuaishou.

Age distribution of live streaming e-commerce users in China in 2020

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Release date

June 2021

Region

China

Survey time period

2020

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Statistics on " Live commerce "

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Statistics on Live commerce

Consumer adoption

5

Company adoption

5

China

6

United States

8

Europe

8

Brazil

6

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