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Share of live shopping users in China 2020, by age group

As of March 2020, half of the live streaming shoppers were between 21 and 30 years old in China. In comparison, only two percent of live streaming e-commerce users were between 51 and 70 years. Livestreaming commerce was projected to be a nearly trillion-yuan market in China in 2020.

Age distribution of live streaming e-commerce users in China as of March 2020

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Sources

Release date

May 2020

Region

China

Survey time period

March 2020

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