Livestreaming commerce was projected to be a nearly trillion-yuan market in China in 2020.
As of March 2020, half of the live streaming shoppers were between 21 and 30 years old in China. In comparison, only two percent of live streaming e-commerce users were between 51 and 70 years. Age distribution of live streaming e-commerce users in China as of March 2020
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CBNData. (May 13, 2020). Age distribution of live streaming e-commerce users in China as of March 2020 [Graph]. In Statista. Retrieved February 27, 2021, from https://www.statista.com/statistics/1186274/china-age-group-distribution-of-live-streaming-users/
CBNData. "Age distribution of live streaming e-commerce users in China as of March 2020." Chart. May 13, 2020. Statista. Accessed February 27, 2021. https://www.statista.com/statistics/1186274/china-age-group-distribution-of-live-streaming-users/
CBNData. (2020). Age distribution of live streaming e-commerce users in China as of March 2020. Statista. Statista Inc.. Accessed: February 27, 2021. https://www.statista.com/statistics/1186274/china-age-group-distribution-of-live-streaming-users/
CBNData. "Age Distribution of Live Streaming E-commerce Users in China as of March 2020." Statista, Statista Inc., 13 May 2020, https://www.statista.com/statistics/1186274/china-age-group-distribution-of-live-streaming-users/
CBNData, Age distribution of live streaming e-commerce users in China as of March 2020 Statista, https://www.statista.com/statistics/1186274/china-age-group-distribution-of-live-streaming-users/ (last visited February 27, 2021)