The Tribune experienced a decrease in ad revenue of 48 percent between 2019 and 2020 due to the pandemic's effects on the newspaper advertising industry. In fact, in the second quarter of 2019 the ad revenue reached 103 million U.S. dollars and in the second quarter of 2020, during the rise of coronavirus cases in the United States, Tribune's ad revenue fell to 54 million U.S. dollars. In the measured period major newspaper publishers saw decrease in ad revenue between 35 and 48 percent.
Advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020
(in million U.S. dollars)
Six publicly traded newspaper companies that reported detailed revenue in Q2 2020 were initially selected for analysis. Data for Gannett includes revenue for New Media prior to 2020 (the two merged in November 2019). For 2020, Lee figures indicate what revenue would have been without the acquisition of BH Media Group’s newspapers in March 2020.
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Pew Research Center. (October 29, 2020). Advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1190216/advertising-revenue-of-newspaper-companies-usa/
Pew Research Center. "Advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (in million U.S. dollars)." Chart. October 29, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1190216/advertising-revenue-of-newspaper-companies-usa/
Pew Research Center. (2020). Advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1190216/advertising-revenue-of-newspaper-companies-usa/
Pew Research Center. "Advertising Revenue of Selected Newspaper Companies in Light of The Coronavirus Outbreak in The United States in 2nd Quarters of 2018 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Oct 2020, https://www.statista.com/statistics/1190216/advertising-revenue-of-newspaper-companies-usa/
Pew Research Center, Advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1190216/advertising-revenue-of-newspaper-companies-usa/ (last visited November 03, 2024)
Advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (in million U.S. dollars) [Graph], Pew Research Center, October 29, 2020. [Online]. Available: https://www.statista.com/statistics/1190216/advertising-revenue-of-newspaper-companies-usa/