Digital Market Outlook: digital advertising spending in the U.S. 2018-2027, by format

Published by Statista Research Department, Jun 2, 2023

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the ad spending reaches the maximum value for all four different segments at the end of the comparison period. Particularly noteworthy is the segment Search Advertising, which has the highest value of 174.46 billion U.S. dollars.

Find other insights concerning similiar markets and segments, such as a comparison of ad spending in the United States and a comparison of average revenue per user (ARPU) in the United States.

Digital advertising spending in the United States from 2018 to 2027, by format (in billion U.S. dollars)

Characteristic	Search Advertising	Video Advertising	Banner Advertising	Classifieds
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

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