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Luxury purchase behavior change in Europe after COVID-19 2020

According to the results of a consumer survey, in the wake of the coronavirus (COVID-19) pandemic, around one-fifth of luxury shoppers in Spain said they delayed luxury purchases. In countries like the UK, Germany, Spain, and Italy, very few respondents said they would prioritize luxury purchases as a result of the pandemic.

Luxury purchase behavior in selected European countries in the wake of coronavirus (COVID-19) pandemic in 2020

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Release date

May 2020



Survey time period

April 22-27, 2020

Number of respondents


Special properties

Internet users aged 16-64

Supplementary notes

This question was phrased by the source as follows: "Have you delayed purchasing any of the following, as a result of the coronavirus/COVID-19 outbreak? | Which large purchases will you prioritize making first?" * Total number of respondents globally. Sample sizes for individual countries were not provided by the source. ** Sample for France and Ireland was insufficient.

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Statistics on "Luxury goods in Europe"

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