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Evolution of share of promotional items during the French Days in France 2018-2019

The French Days is a period mainly offering mainly online discounts on a selection of products that the French are able to enjoy every spring and fall of the year, and ran from April 26 to May 1 in 2019. Like Black Friday and Cyber ​​Monday in the United States, the event allows many stores to sell their products at reduced prices. Since the inauguration of the special event happening mostly online, the range of items marked and advertised as promotional or reduced, has decreased by one percent share every season until spring 2019, an effect also visible with the index value of the French Days performance timeline.

Offers and promotional items evolution during the French Days online sales in France from 2018 to 2019

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Release date

May 2019



Survey time period

2018 to 2019*

Supplementary notes

* The source adds the following information: "The first edition of the French Days, in spring 2018, is compared to the period from March 30, 2018 to April 19, 2018. The second edition, in fall 2018, is compared to the period from August 31 to September 21, 2018. The third edition, in spring 2019, is compared to the period from March 29 to April 18, 2019."

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Statistics on "Online sales seasons in France"

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