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Fnac's market share evolution before and during the French Days in France 2018-2019

Like Black Friday and Cyber ​​Monday from the United States, the French Days event allows many stores to sell their products at reduced prices, the French way. Thus, it was interesting for the source to find out Fnac's market share during the French-pronounced Black Friday alternative, known as the French days: the 2019 edition of the French days was favorable for Fnac, which is also one of the six e-merchants behind the movement. The French Days of spring 2018 ended for Fnac with a loss of two percent of the market share, while the 2019 edition enabled this player to increase its market share by two percent. Compared to the giant Amazon the results are fairly small, as the pure player is gaining in market share every year.

Evolution of Fnac's market share before and during the French Days sales period in France from 2018 to 2019

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Release date

May 2019



Survey time period

2018 to 2019*

Supplementary notes

* The source adds the following information: "The first edition of the French Days, in spring 2018, is compared to the period from March 30, 2018 to April 19, 2018. The second edition, in fall 2018, is compared to the period from August 31 to September 21, 2018. The third edition, in spring 2019, is compared to the period from March 29 to April 18, 2019."

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