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Major industries in new media marketing in China Q1 2019-Q1 2020, by market share

From the first quarter of 2019 to the first quarter of 2020, food and beverage advertisers were the largest revenue source of the new media marketing business, accounting for nearly a quarter of the total ad spending. As online video and streaming usage has been rising, video content platforms, such as TikTok, Kuaishou, and Bilibili, have become other alternatives to social media for online advertisers in China.

Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers

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Release date

November 2020



Survey time period

Q1 2019 to Q1 2020

Supplementary notes

The data were collected from AdTracker multi-platform netizen behavior monitoring database, including desktop and smart devices.

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