Lidl customers by occupation Germany 2021

In 2021, almost 35.1 percent of Lidl customers in Germany were employed full-time, while 3.9 percent worked in their own business. The figures are based on a survey conducted in Germany among respondents aged 14 and older who had bought products at Lidl six months before the survey took place.

Share of Lidl customers compared to the population in Germany in 2021, by occupation

Characteristic	Lidl customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Lidl customers are people who have shopped at Lidl in the six months before the evaluation.

Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on target group “Lidl customers”: "
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and in the report.

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