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Lidl customers in Germany based on attention to brand or price when buying salty snacks such as chips compared to the population in 2018
Survey among Lidl customers in Germany on brand vs. price when buying snacks in 2018
This statistic shows the results of a survey of Lidl customers in Germany on their opinions regarding attention to brand vs. price when buying salty snacks such as chips in 2018. That year, roughly 33.6 percent of consumers who shopped at Lidl six months prior to the survey stated they paid more attention to the brand than the price. Among the population, roughly 37.3 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
Lidl customers in Germany based on attention to brand or price when buying salty snacks such as chips compared to the population in 2018
Lidl customersPopulation
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Survey among Lidl customers in Germany on brand vs. price when buying snacks in 2018
This statistic shows the results of a survey of Lidl customers in Germany on their opinions regarding attention to brand vs. price when buying salty snacks such as chips in 2018. That year, roughly 33.6 percent of consumers who shopped at Lidl six months prior to the survey stated they paid more attention to the brand than the price. Among the population, roughly 37.3 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
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