Lidl customers in Germany: favorite soft drink brands 2021

This graph shows the results of a survey of Lidl customers in Germany regarding their favorite soft drink brands (such as Cola, energy and lemonade drinks) in 2021. That year, roughly 9.9 percent of consumers who shopped at Lidl six months prior to the survey stated that they drank Red Bull in the last four weeks. Among the population, around the same amount of people responded this way. The base for the survey was the German-speaking population aged 14 years and older.

Leading Cola, energy and lemonade drink brands among Lidl customers compared to the population in Germany in 2021

Characteristic	Lidl customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2020:23,138 respondents, projection to 70.60 million people.

Information on the target group "Lidl customers":
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and in the report.

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