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Survey: German Lidl customers on brand vs. price when buying chocolate 2018

Lidl customers in Germany based on attention to brand or price when buying chocolate compared to the population in 2018

by Evgeniya Koptyug, last edited May 24, 2019
Survey: German Lidl customers on brand vs. price when buying chocolate 2018 This statistic shows the results of a survey of Lidl customers in Germany on their opinions regarding attention to brand vs. price when buying chocolate in 2018. That year, roughly 44 percent of consumers who shopped at Lidl six months prior to the survey stated they paid more attention to the brand than the price. Among the population, roughly 46.38 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
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Lidl customers in Germany based on attention to brand or price when buying chocolate compared to the population in 2018

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