Lidl customers on healthy eating Germany 2021

In 2021, almost 26 percent of Lidl customers in Germany agreed with the value of healthy eating, even if it costs more. Meanwhile, 5.7 percent completely disagreed. The figures are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Lidl six months prior to the survey taking place.

Share of Lidl customers by agreement with the statement "I value healthy eating, even if it costs more" compared to the population in Germany in 2021

Characteristic	Lidl customers	German population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey.
Information on the total sample:
2020:23,138 respondents, projection to 70.63 million people.

Information on the target group "Lidl customers":
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and in the report.

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