During a 2020 survey carried out among marketing technology decision makers from the United States, 87 percent of respondents stated that introducing a customer data platform improved overall marketing effectiveness; of the 87 percent, 24 percent said they saw significant and 63 percent said they saw some improvement.
Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020
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Statistics on Marketing technology implementation in the U.S.
Overview
7
- Premium Statistic Marketing technology industry size in the U.S. UK, and worldwide 2021
- Premium Statistic Number of martech solutions worldwide 2011-2022
- Premium Statistic Growth of martech solutions numbers worldwide 2020, by function
- Premium Statistic Allocation of marketing budgets worldwide 2020-2022, by segment
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2022, by position
- Premium Statistic MarTech: number of M&A deals worldwide 2013-2021
- Premium Statistic AdTech: number of M&A deals worldwide 2017-2021
Usage, strategies, and spending
8
- Premium Statistic Number of tools in B2B martech stack in the U.S, Canada, and the UK 2021
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Tech seen as important to martech stack in the U.S. 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic B2B planned spending changes on martech in the U.S. 2021
- Premium Statistic Investments in martech categories in the U.S. 2021
- Premium Statistic Leading obstacles in building a martech stack in the U.S. 2021
- Premium Statistic Marketing technology tools replaced by marketing professionals in North America 2021
Marketing automation
4
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Marketing automation solutions market share worldwide 2022
- Premium Statistic Marketing automation solutions market share in the U.S. 2021
Customer Data Platforms
5
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Impact of CDPs on success metrics in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
Software as a Service
4
Customer perspective
3
Further related statistics
17
- Leading marketing goals in Slovenia 2016
- Leading marketing channels used in global manufacturing industry 2015
- Share of companies with marketing innovations in Finland 2008-2016, by type
- Marketers' budget growth predictions worldwide 2017
- Success measurement metrics in email marketing worldwide 2019
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- Users of ad blocking software worldwide 2020, by region
- Perceived privacy of connected device data in the United Kingdom (UK) 2014
- Canada digital marketing activity usage by businesses 2014-2016
- Key problems for digital marketing transformation in Slovenia 2016
- Most valuable loyalty program benefits/rewards among digital buyers in Asia 2014
- U.S. paint manufacturing industry selected information 2019-2021
- Share of US grandparents not using electronic means to communicate with their grandchildren
- U.S. category share of citrus fruit sales 2017, by type
- Frequency at which women in the U.S. wear thongs by ethnicity 2017
- Industry revenue of “cutlery and hand tool manufacturing“ in the U.S. 2012-2024
- U.S. - usage of baby products 2016-2018
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Statistics
- Leading marketing goals in Slovenia 2016
- Leading marketing channels used in global manufacturing industry 2015
- Share of companies with marketing innovations in Finland 2008-2016, by type
- Marketers' budget growth predictions worldwide 2017
- Success measurement metrics in email marketing worldwide 2019
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- Users of ad blocking software worldwide 2020, by region
- Perceived privacy of connected device data in the United Kingdom (UK) 2014
- Canada digital marketing activity usage by businesses 2014-2016
- Key problems for digital marketing transformation in Slovenia 2016
- Most valuable loyalty program benefits/rewards among digital buyers in Asia 2014
- U.S. paint manufacturing industry selected information 2019-2021
- Share of US grandparents not using electronic means to communicate with their grandchildre...
- U.S. category share of citrus fruit sales 2017, by type
- Frequency at which women in the U.S. wear thongs by ethnicity 2017
- Industry revenue of “cutlery and hand tool manufacturing“ in the U.S. 2012-2024
- U.S. - usage of baby products 2016-2018
Advertiser Perceptions. (November 5, 2020). Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020 [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/1203792/cdps-efficiency-usa/
Advertiser Perceptions. "Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020." Chart. November 5, 2020. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/1203792/cdps-efficiency-usa/
Advertiser Perceptions. (2020). Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/1203792/cdps-efficiency-usa/
Advertiser Perceptions. "Areas in Which Introducing a Customer Data Platform (Cdp) Improved Efficiency And/or Effectiveness in The United States as of August 2020." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1203792/cdps-efficiency-usa/
Advertiser Perceptions, Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020 Statista, https://www.statista.com/statistics/1203792/cdps-efficiency-usa/ (last visited April 01, 2023)
Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020 [Graph], Advertiser Perceptions, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1203792/cdps-efficiency-usa/