During a 2020 survey carried out among marketing technology decision makers from the United States, 87 percent of respondents stated that introducing a customer data platform improved overall marketing effectiveness; of the 87 percent, 24 percent said they saw significant and 63 percent said they saw some improvement.
Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020
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Advertiser Perceptions. (November 5, 2020). Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020 [Graph]. In Statista. Retrieved April 13, 2021, from https://www.statista.com/statistics/1203792/cdps-efficiency-usa/
Advertiser Perceptions. "Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020." Chart. November 5, 2020. Statista. Accessed April 13, 2021. https://www.statista.com/statistics/1203792/cdps-efficiency-usa/
Advertiser Perceptions. (2020). Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020. Statista. Statista Inc.. Accessed: April 13, 2021. https://www.statista.com/statistics/1203792/cdps-efficiency-usa/
Advertiser Perceptions. "Areas in Which Introducing a Customer Data Platform (Cdp) Improved Efficiency And/or Effectiveness in The United States as of August 2020." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1203792/cdps-efficiency-usa/
Advertiser Perceptions, Areas in which introducing a customer data platform (CDP) improved efficiency and/or effectiveness in the United States as of August 2020 Statista, https://www.statista.com/statistics/1203792/cdps-efficiency-usa/ (last visited April 13, 2021)