Share of sales attributable to e-mail marketing in the UK 2016-2018

This statistic presents data on the share of sales attributable to email marketing, as reported by marketers from the United Kingdom from 2016 to 2018. In 2018, 39 percent of marketers stated that up to 10 percent of their sales could be attributed to the email marketing channel, while only two percent of respondents reported that 71 to 80 percent of their sales were the result of their email marketing activities.

Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?

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Release date

June 2018


United Kingdom

Survey time period

2016 to 2018*

Number of respondents


Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2018.
** n (2018) = 392; n (2017) = 675, n (2016) = 594

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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