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Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?

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Share of sales attributable to e-mail marketing in the UK 2016-2017 This statistic presents data on the share of sales attributable to email marketing, as reported by marketers from the United Kingdom from 2016 to 2017. In 2017, 36 percent of marketers stated that up to 10 percent of their sales could be attributed to the email marketing channel, while only one percent of respondents reported that more than 91 percent of their sales were the result of their email marketing activities.
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Description Source More information
This statistic presents data on the share of sales attributable to email marketing, as reported by marketers from the United Kingdom from 2016 to 2017. In 2017, 36 percent of marketers stated that up to 10 percent of their sales could be attributed to the email marketing channel, while only one percent of respondents reported that more than 91 percent of their sales were the result of their email marketing activities.
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Release date
April 2017
Region
United Kingdom
Survey time period
2016 to 2017*
Method of interview
Online survey
Supplementary notes
* Most recent survey period from February to March 2017.
** n (2017) = 675, n (2016) = 594

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