In a survey concluded in March 2020, among marketers in the United States, respondents were asked about the type of tools they used to execute personalization across their channels. According to the findings, 67 percent of survey participants were using e-mail marketing solutions and the same share used an A/B testing tool. Some 30 percent of marketers indicated using a customer data platform (CDP).
Most used tools to execute personalization according to marketing professionals in the United States as of March 2020
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Evergage. (April 22, 2020). Most used tools to execute personalization according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. "Most used tools to execute personalization according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. (2020). Most used tools to execute personalization according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage. "Most Used Tools to Execute Personalization According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/
Evergage, Most used tools to execute personalization according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/1208504/personalization-tools-used-marketers/ (last visited May 22, 2022)