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Share of digital budgets devoted to marketing personalization in the U.S. and UK 2020

During a February 2020 survey of marketers in the United States and the United Kingdom respondents were asked about the share of their digital marketing budget devoted to personalization efforts. Around 33 percent of respondents were devoting more than half of their budgets to personalization, and 67 percent spending less than 50 percent on these tactics.

Share of digital marketing budgets devoted to personalization according to marketers in the United States and the United Kingdom as of February 2020

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Sources

Release date

May 2020

Region

United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

404*

Method of interview

Online survey

Supplementary notes

*302 respondents from the U.S. and 102 respondents from the UK
Question: How much of your digital marketing budget is allocated to personalization?

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Statistics on "Marketing personalization in the U.S."

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