Attitudes to companies working with news industry worldwide 2020

A survey held between January and June 2020 investigating media literacy and news consumption revealed that the majority of consumers in various countries felt it was appropriate for internet and technology companies to collaborate with the news industry in order to improve journalism. In Nigeria, 61 percent of respondents found this to be an extremely appropriate measure, and respondents from Brazil were also very supportive of the idea.

Consumer opinions on internet and technology companies working with the news industry to boost quality journalism in selected countries worldwide as of June 2020

Characteristic	Total EMEA	Argentina	Australia	Brazil	India	Nigeria	U.S.
Extremely appropriate	33%	41%	31%	52%	40%	61%	30%
Somewhat appropriate	40%	36%	42%	30%	36%	26%	38%
Neither appropriate or inappropriate	18%	15%	17%	12%	16%	9%	19%
Somewhat inappropriate	4%	3%	4%	2%	4%	2%	5%
Extremely inappropriate	2%	2%	2%	2%	2%	1%	3%
Don't know/not sure	4%	3%	4%	2%	2%	1%	5%

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Release date

March 2021

More information

Region

Worldwide

Survey time period

January 6 to June 18, 2020*

Number of respondents

35,030 respondents

Age group

16-70 years

Method of interview

Online survey

Supplementary notes

Question: To what extent do you believe it would be appropriate or inappropriate for an internet and technology company to do the following things? Work with the news industry to boost quality journalism

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