Latin America: digital news purchase penetration 2019, by country

This statistic shows data on the amount of people who had paid for digital news content in selected countries in Latin America as of February 2019. During a survey, 16 percent of Mexican respondents stated that they had paid for digital news content in the year leading to the survey.

Have you paid for online news content in the last year?

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Sources

Release date

June 2019

Region

Argentina, Brazil, Chile, Central and South America, Mexico

Survey time period

end of January/beginning of February 2019

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "Have you paid for online news content, or accessed a paid-for online news service in the last year? (This could be digital subscription, combined digital/print subscription or one-off payment for an article or app or e-edition)."
Sample sizes: Argentina: n = 2,006; Brazil: n = 2,013, Chile: n=2,004; Mexico: n = 2,015.
The source did not provide information on the age of the respondents.
The source also made the following remarks:
1. "Samples in each country were assembled using nationally representative quotas for age, gender, region, and education. (...) Education quotas were not applied (or not fully applied) in Brazil, Mexico, South Africa, Malaysia, Romania, Bulgaria, Croatia, Greece, and Turkey so these samples will have a higher proportion of highly educated people than the general population. The data were also weighted to targets based on census/industry accepted data. "
2. "As this survey deals with news consumption, we filtered out anyone who said that they had not consumed any news in the past month, in order to ensure that irrelevant responses didn’t adversely affect data quality. This category averaged around three percent."
3. "We should note that online samples will tend to under-represent the consumption habits of people who are not online (typically older, less affluent, and with limited formal education). In this sense it is better to think of results as representative of online populations who use news at least once a month."
4. "Please note that in Argentina, Brazil, Chile, Greece, Mexico, South Africa and Turkey our samples tend to be based more around urban areas, which should be taken into consideration when interpreting results. "

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