J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowReasons for not feeling represented in digital video ads in Latin America 2021
During a 2021 survey, 55 percent of responding internet users from Mexico who said that they did not feel represented in the majority of video ads they saw while streaming digital video content stated the reason for that fact was that the products the ads were selling were not local. This was the leading reason in all surveyed countries.
