Latin America: digital ad spend 2020, by format

In 2020, search advertising spending in Latin America and the Caribbean was expected to reach 4.89 billion U.S. dollars and to be the digital ad format with the largest ad investment in the region. Social media advertising ranked second with 3.8 billion U.S. dollars.

Digital advertising spending in Latin America and the Caribbean in 2020, by format

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forecast / adjusted for expected impact of COVID-19

Supplementary notes

Numbers have been rounded.

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Statistics on "Digital advertising in Latin America"

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