The annual expenditure of businesses on YouTube influencer marketing in Japan was estimated to exceed 28 billion Japanese yen in 2023, which represents an increase of more than four billion yen compared to the previous year. It was expected that the market would grow further in the coming years and reach a value of 48.7 billion yen by 2027.
Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027
(in billion Japanese yen)
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Annual expenditure in billion Japanese yen
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CyberBuzz. (November 1, 2022). Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1246039/japan-youtube-influencer-marketing-market-size/
CyberBuzz. "Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1246039/japan-youtube-influencer-marketing-market-size/
CyberBuzz. (2022). Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1246039/japan-youtube-influencer-marketing-market-size/
CyberBuzz. "Annual Expenditure on Youtube Influencer Marketing in Japan from 2020 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246039/japan-youtube-influencer-marketing-market-size/
CyberBuzz, Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246039/japan-youtube-influencer-marketing-market-size/ (last visited September 01, 2024)
Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246039/japan-youtube-influencer-marketing-market-size/