In 2021, digital video advertising spending increased in Europe by nearly 41 percent. The source projected it would grow further by more than 26 percent in 2022.
Change in digital video advertising spending in Europe in 2021 and 2022
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IAB Europe. (May 20, 2022). Change in digital video advertising spending in Europe in 2021 and 2022 [Graph]. In Statista. Retrieved June 06, 2023, from https://www.statista.com/statistics/893492/digital-video-advertising-growth-europe/
IAB Europe. "Change in digital video advertising spending in Europe in 2021 and 2022." Chart. May 20, 2022. Statista. Accessed June 06, 2023. https://www.statista.com/statistics/893492/digital-video-advertising-growth-europe/
IAB Europe. (2022). Change in digital video advertising spending in Europe in 2021 and 2022. Statista. Statista Inc.. Accessed: June 06, 2023. https://www.statista.com/statistics/893492/digital-video-advertising-growth-europe/
IAB Europe. "Change in Digital Video Advertising Spending in Europe in 2021 and 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/893492/digital-video-advertising-growth-europe/
IAB Europe, Change in digital video advertising spending in Europe in 2021 and 2022 Statista, https://www.statista.com/statistics/893492/digital-video-advertising-growth-europe/ (last visited June 06, 2023)
Change in digital video advertising spending in Europe in 2021 and 2022 [Graph], IAB Europe, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/893492/digital-video-advertising-growth-europe/