Video streaming viewers paying attention to ads on streamed show U.S. 2021

Published by Statista Research Department, Jan 10, 2023
During a survey conducted in June 2021, 41 percent of streaming video viewers stated that when there were six or more ads airing during a 30-minute show they did not pay attention to any of them. This figure dropped to 34 percent when the number of ads during the show decreased to five or fewer.

Share of streaming video viewers who paid attention to ads during a show in the United States as of June 2021, by number of ads aired

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Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "Did you pay attention to the ads you saw during the show?"

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