During a survey conducted in June 2021, 41 percent of streaming video viewers stated that when there were six or more ads airing during a 30-minute show they did not pay attention to any of them. This figure dropped to 34 percent when the number of ads during the show decreased to five or fewer.
Share of streaming video viewers who paid attention to ads during a show in the United States as of June 2021, by number of ads aired
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Hub Entertainment Research. (June 1, 2021). Share of streaming video viewers who paid attention to ads during a show in the United States as of June 2021, by number of ads aired [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1249354/ads-viewers-paid-attention-during-streaming-show-united-states/
Hub Entertainment Research. "Share of streaming video viewers who paid attention to ads during a show in the United States as of June 2021, by number of ads aired." Chart. June 1, 2021. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1249354/ads-viewers-paid-attention-during-streaming-show-united-states/
Hub Entertainment Research. (2021). Share of streaming video viewers who paid attention to ads during a show in the United States as of June 2021, by number of ads aired. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1249354/ads-viewers-paid-attention-during-streaming-show-united-states/
Hub Entertainment Research. "Share of Streaming Video Viewers Who Paid Attention to Ads during a Show in The United States as of June 2021, by Number of Ads Aired." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/1249354/ads-viewers-paid-attention-during-streaming-show-united-states/
Hub Entertainment Research, Share of streaming video viewers who paid attention to ads during a show in the United States as of June 2021, by number of ads aired Statista, https://www.statista.com/statistics/1249354/ads-viewers-paid-attention-during-streaming-show-united-states/ (last visited October 12, 2024)
Share of streaming video viewers who paid attention to ads during a show in the United States as of June 2021, by number of ads aired [Graph], Hub Entertainment Research, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/1249354/ads-viewers-paid-attention-during-streaming-show-united-states/
