Reactions to commercials during streaming of TV programs in the United States as of May 2015, by age group

Reactions to commercials during streaming of TV programs in the U.S. 2015, by age This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic describes the reactions to commercials during streaming of TV programs according to viewers in the United States as of May 2015, sorted by age group. During the GfK survey, 20 percent of Millennial respondents stated that they watched the ad or commercial message.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Show more
Loading statistic...
Gen Y (13-35)Gen X (36-49)Boomers (50-64)
I do something else on my viewing device until it's over34%28%24%
I do something away from my viewing device24%29%27%
I watch the ad or message24%20%17%
I don't watch any streaming videos with ads17%22%31%
Gen Y (13-35)Gen X (36-49)Boomers (50-64)
I do something else on my viewing device until it's over34%28%24%
I do something away from my viewing device24%29%27%
I watch the ad or message24%20%17%
I don't watch any streaming videos with ads17%22%31%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic describes the reactions to commercials during streaming of TV programs according to viewers in the United States as of May 2015, sorted by age group. During the GfK survey, 20 percent of Millennial respondents stated that they watched the ad or commercial message.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Show more
Release date
September 2015
Region
United States
Survey time period
April 23 to May 5, 2015
Number of respondents
total: n=563; (Gen Y: n=261; Gen X: n=133; Boomers: n=169
Age group
13-64 years
Special properties
Streaming users
Method of interview
Online panel

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Mobile video in the United States"

  • Audience
The most important statistics
  • User engagement
  • Mobile video content
  • Monetization
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News