Top YouTube search results distribution by title length 2021

As of March 2021, the ideal title length for a video hosted on YouTube.com appeared to be between six and 10 words, as roughly 54 percent of the top search results available on the platform presented this characteristic. Roughly 27 percent of the videos featured among the top results after a search on the platform had titles of five words or less, while titles with more than 15 words tended to score poorly in the search results ranking.

Distribution of leading search results on YouTube as of March 2021, by number of words in the title

Characteristic	Share of videos
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Release date

August 2021

More information

Region

Worldwide

Survey time period

January to March, 2020 and January to March, 2021

Number of respondents

15,000 keywords

Special properties

including data for the leading 10 results for each analyzed Google keyword on Youtube.com

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers"

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