This statistic presents the leading health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Greece in 2023. That year, Everyday and Colgate were the leading brands for health and beauty brands in Greece, with around six and five million consumer reach points.
Leading 10 health and beauty brands ranked by consumer reach points in Greece in 2023
(in millions)
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (August 21, 2024). Leading 10 health and beauty brands ranked by consumer reach points in Greece in 2023 (in millions) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/900286/most-chosen-health-and-beauty-brands-greece/
Kantar Worldpanel. "Leading 10 health and beauty brands ranked by consumer reach points in Greece in 2023 (in millions)." Chart. August 21, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/900286/most-chosen-health-and-beauty-brands-greece/
Kantar Worldpanel. (2024). Leading 10 health and beauty brands ranked by consumer reach points in Greece in 2023 (in millions). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/900286/most-chosen-health-and-beauty-brands-greece/
Kantar Worldpanel. "Leading 10 Health and Beauty Brands Ranked by Consumer Reach Points in Greece in 2023 (in Millions)." Statista, Statista Inc., 21 Aug 2024, https://www.statista.com/statistics/900286/most-chosen-health-and-beauty-brands-greece/
Kantar Worldpanel, Leading 10 health and beauty brands ranked by consumer reach points in Greece in 2023 (in millions) Statista, https://www.statista.com/statistics/900286/most-chosen-health-and-beauty-brands-greece/ (last visited November 09, 2024)
Leading 10 health and beauty brands ranked by consumer reach points in Greece in 2023 (in millions) [Graph], Kantar Worldpanel, August 21, 2024. [Online]. Available: https://www.statista.com/statistics/900286/most-chosen-health-and-beauty-brands-greece/
