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Brazil: ad spend in the retail sector 2016-2018
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Brazil: ad spend in the retail sector 2016-2018
Advertising spending in the retail sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
by Marina Pasquali,
last edited
Jun 28, 2019
This statistic presents the advertising spending in the retail sector in Brazil from 2016 to 2018. In 2018, approximately 27 billion Brazilian reals were spent in advertising in this sector, up from 23.5 billion reals spent in the previous year. Retail was the leading sector in terms of ad spending in Brazil in 2018.
Advertising spending in the retail sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
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by Marina Pasquali,
last edited
Jun 28, 2019
This statistic presents the advertising spending in the retail sector in Brazil from 2016 to 2018. In 2018, approximately 27 billion Brazilian reals were spent in advertising in this sector, up from 23.5 billion reals spent in the previous year. Retail was the leading sector in terms of ad spending in Brazil in 2018.
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- Release date
- May 2019
- Region
- Brazil
- Survey time period
- 2016 to 2018
- Supplementary notes
-
Figures prior to 2017 was retrived from an earlier release of the publication.
Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2019
More information
- Region
- Brazil
- Survey time period
- 2016 to 2018
- Supplementary notes
-
Figures prior to 2017 was retrived from an earlier release of the publication.
Figures have been rounded.
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Statistics on "Advertising in Brazil"
- Overview
The most important statistics
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Distribution of advertising spending in Brazil in 2018, by mediumAdvertising spending in Brazil 2018, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sectorGrowth of the Brazilian media and entertainment spending 2017-2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)Highest contributing advertising markets worldwide 2017-2020
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)BRIC countries: ad spend 2014-2022
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)Ad spend in São Paulo, Brazil 2010-2017
- Key figures
The most important statistics
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2018
- Distribution of advertising and marketing agencies in Brazil in 2018, by sectorBrazil: advertising & marketing companies 2018, by sector
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: leading advertisers 2018
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)Brazil: leading advertising categories 2018
- Change in advertising spending in Brazil in 2017, by categoryBrazil: ad spend growth rate 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)Brazil: ad spend of the federal government 2017, by medium
- Traditional media
The most important statistics
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: TV ad spend 2009-2017
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by typeBrazil: TV ad spend share 2015-2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)Radio ad spend in Brazil 2017-2022
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: newspaper ad spend 2009-2017
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: magazine ad spend 2009-2017
- Change in advertising expenditure in Brazil from 2016 to 2019Brazil: ad spend growth 2016-2019
- Digital media
The most important statistics
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)Digital ad spend in Brazil 2015-2017
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)Brazil: online ad spend 2015-2017
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
- Number of desktop internet users in selected countries in Latin America in 2017 (in 1,000s)Latin America: desktop internet users 2017, by country
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- Brazil: culture, leisure, sports & tourism ad spend share 2016-2018
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- Brazil: ad spend in culture, leisure, sports & tourism 2016-2018
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- Advertising spending in Denmark 2007-2019
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Statistics on "Advertising in Brazil"
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2018, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)
- Distribution of advertising and marketing agencies in Brazil in 2018, by sector
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Change in advertising expenditure in Brazil from 2016 to 2019
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022
- Number of desktop internet users in selected countries in Latin America in 2017 (in 1,000s)
- Advertising spending in the consumer services sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in the personal care and beauty sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in the finance and insurance sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in the pharmaceutical sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in the sector of public administration and social services in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in the gaming and gambling sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Real estate advertising spending in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in telecommunication services in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Food advertising spending in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in the beverage industry in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in culture, leisure, sports and tourism as share of total ad spend in Brazil from 2016 to 2018
- Advertising spending in the automotive industry in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in culture, leisure, sports and tourism in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in the media sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Leading advertising categories in Brazil in 1st half 2017, by advertising spending (in billion Brazilian reals)
- Companies investing most in marketing in Finland in 2016, by share of turnover
- Leading advertising categories in the United States in 3rd quarter 2015 (in billion U.S. dollars)
- Advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in billion DKK)
- Advertising expenditure for laundry detergent in Germany from 2000 to 2017 (in million euros)
- Advertising expenditure for lotteries (lottery and football pools) in Germany from 2000 to 2017 (in million euros)
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