During a survey carried out among B2B and B2C marketers ending early January 2021, 38 percent of respondents stated that the effectiveness of their email marketing activities had increased (either significantly or slightly) in 2020. On the other hand, 23 percent of interviewed marketers said it had declined.
Change in email marketing effectiveness according to marketers worldwide in 2020
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Share of respondents
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MarketingCharts. (March 8, 2021). Change in email marketing effectiveness according to marketers worldwide in 2020 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1270089/email-marketing-effectiveness/
MarketingCharts. "Change in email marketing effectiveness according to marketers worldwide in 2020." Chart. March 8, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1270089/email-marketing-effectiveness/
MarketingCharts. (2021). Change in email marketing effectiveness according to marketers worldwide in 2020. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1270089/email-marketing-effectiveness/
MarketingCharts. "Change in Email Marketing Effectiveness According to Marketers Worldwide in 2020." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1270089/email-marketing-effectiveness/
MarketingCharts, Change in email marketing effectiveness according to marketers worldwide in 2020 Statista, https://www.statista.com/statistics/1270089/email-marketing-effectiveness/ (last visited September 01, 2024)
Change in email marketing effectiveness according to marketers worldwide in 2020 [Graph], MarketingCharts, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1270089/email-marketing-effectiveness/