U.S. e-shopping on fall and winter holidays 2021 | Statista

According to a September 2021 survey, more than 20 percent of U.S. consumers bought or planned to buy items online for Halloween that year. While only five percent of respondents showed interest in e-commerce for their Thanksgiving purchases, 18 percent used or considered this channel for Christmas shopping.

Percentage of consumers who shopped or expected to shop online during the fall and winter holidays in the United States in 2021, by day

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Release date

September 2021

More information

Region

United States

Survey time period

September 15 to 17, 2021

Number of respondents

5,092*

Method of interview

Online panel

Supplementary notes

* Among 1,018 Halloween celebrators, 1,021 Thanksgiving celebrators, 1,014 Christmas celebrators, and 1,020 New Year's Eve celebrators.

To the question: "Where do you typically purchase / do you expect to purchase items for....?" - Answer: Online.
The source does not provide the age of respondents.

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