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Device usage intention for holiday gift shopping in the U.S. 2021, by generation

Published by
Stephanie Chevalier,
Oct 26, 2021
When asked about the devices they would use to buy holiday gifts in 2021, more than eight in ten Gen Z and millennial shoppers in the United States said they intended to use a smartphone. Among buyers of the so-called boomer generation (57 years and older), desktops are the device of choice, with more than half of respondents in this age group expecting to use them for their holiday shopping. Lastly, only 16 percent of Gen Z consumers would opt for voice-enabled devices.

Device usage intention for holiday gift shopping in the United States in 2021, by generation

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Release date

2021

Region

United States

Survey time period

August 3, 2021

Number of respondents

2,092 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What devices will you use to shop for gifts this year?"

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