Global social media influencer follow rate 2021

A July 2021 survey of internet users in leading online markets found that 43 percent of all respondents followed some type of social media influencer. The United Arab Emirates (UAE) was the highest ranking country at 75 percent, followed by Indonesia at 73 percent and India at 71 percent. In contrast, ranking last were Germany at 25 percent and the U.K. at 22 percent influencer follow rate respectively.

Share of internet users in selected countries who follow any type of social media influencer as of July 2021

Characteristic	Share of respondents
UAE	75%
Indonesia	73%
India	71%
China	64%
Mexico	59%
Hong Kong	54%
Singapore	44%
Global	43%
Spain	41%
Australia	39%
Poland	37%
Italy	34%
Sweden	33%
France	30%
United States	29%
Denmark	27%
Germany	25%
UK	22%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2021

More information

Region

Worldwide

Survey time period

July 2021

Number of respondents

19,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "An 'influencer' is a person who has a large following on social media, and who often uses their platform to promote and recommend products and services. What type of influencers do you follow on any social media accounts (e.g. Instagram, Twitter, TikTok, Facebook etc.).? Please select all that apply. (% who follow any type"

Citation formats