As of January 2022, 49.3 percent of Instagram's audience were female. The social media app was most popular amongst younger audiences, with the vast majority of users being aged between 18 and 34 years old.
Distribution of Instagram users worldwide as of January 2022, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
We Are Social, & Hootsuite, & DataReportal. (January 26, 2022). Distribution of Instagram users worldwide as of January 2022, by gender [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/
We Are Social, und Hootsuite, und DataReportal. "Distribution of Instagram users worldwide as of January 2022, by gender." Chart. January 26, 2022. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/
We Are Social, Hootsuite, DataReportal. (2022). Distribution of Instagram users worldwide as of January 2022, by gender. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/
We Are Social, and Hootsuite, and DataReportal. "Distribution of Instagram Users Worldwide as of January 2022, by Gender." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/
We Are Social & Hootsuite & DataReportal, Distribution of Instagram users worldwide as of January 2022, by gender Statista, https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/ (last visited June 27, 2022)
