Instagram: distribution of global audiences 2022, by gender

Published by S. Dixon, Aug 2, 2022
As of January 2022, 49.3 percent of Instagram's audience were female. The social media app was most popular amongst younger audiences, with the vast majority of users being aged between 18 and 34 years old.

Distribution of Instagram users worldwide as of January 2022, by gender

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In cooperation with
DataReportal
Release date

January 2022

Region

Worldwide

Survey time period

January 2022

Age group

13 years and older

Special properties

refers to addressable ad audience

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