U.S. users who use social media to follow brands 2020

Published by
Stacy Jo Dixon,
Apr 1, 2022
A survey during the third quarter of 2020 found that 36 percent of Instagram users in the United States were using the social network to follow brands or companies on the platform. Twitter ranked close in second place with 35 percent of Twitter audiences in the United States using the service to follow brands.

Share of social media audiences in the United States who use select social networks to follow brands and companies as of 3rd quarter 2020

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Release date

September 2020

Region

United States

Survey time period

Q3 2020

Number of respondents

2,000+

Age group

15 years and older

Special properties

among users of the following social media

Supplementary notes

The figures represent how many of the ones using the following social media that are using the social media to follow brands / companies

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Instagram

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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