Gender distribution of social media audiences worldwide 2023, by platform
social media platforms. Image-based Instagram followed with 48.2 percent of users identifying as women. Twitter was by far the platform with the highest share of male users, accounting for 63 percent of its worldwide audience base.
As of January 2023, 51 percent of Snapchat's global audience were women, giving this platform the highest share of female audiences from all of the selected