To have an "average level of importance" of social media seemed to be the most common perceived importance level among Nordic citizens as of 2019. 42 percent of Danes stated that social media was of average importance to them, and 34 percent of Swedes, 41 percent of Norwegians, and 31 percent of Finns.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Percentage points exceeding 100 percent are probably due to rounding.
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AudienceProject. (October 3, 2019). How important is social media to you? [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/1059120/levels-of-social-media-importance-in-the-nordics/
AudienceProject. "How important is social media to you?." Chart. October 3, 2019. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/1059120/levels-of-social-media-importance-in-the-nordics/
AudienceProject. (2019). How important is social media to you?. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/1059120/levels-of-social-media-importance-in-the-nordics/
AudienceProject. "How Important Is Social Media to You?." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/1059120/levels-of-social-media-importance-in-the-nordics/
AudienceProject, How important is social media to you? Statista, https://www.statista.com/statistics/1059120/levels-of-social-media-importance-in-the-nordics/ (last visited May 30, 2020)
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