Social media networks are the most popular platforms for livestream e-commerce in the United States. According to a March 2021 survey, YouTube ranked as the top channel, with nearly a third of respondents preferring it, followed closely by the major social media sites Facebook, Instagram, and TikTok as well as Amazon Live.
Most popular platforms for livestream e-commerce in the United States in 2021
Characteristic
Share of respondents
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Retail TouchPoints. (October 6, 2021). Most popular platforms for livestream e-commerce in the United States in 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1276274/most-popular-live-commerce-platforms-united-states/
Retail TouchPoints. "Most popular platforms for livestream e-commerce in the United States in 2021." Chart. October 6, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1276274/most-popular-live-commerce-platforms-united-states/
Retail TouchPoints. (2021). Most popular platforms for livestream e-commerce in the United States in 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1276274/most-popular-live-commerce-platforms-united-states/
Retail TouchPoints. "Most Popular Platforms for Livestream E-commerce in The United States in 2021." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1276274/most-popular-live-commerce-platforms-united-states/
Retail TouchPoints, Most popular platforms for livestream e-commerce in the United States in 2021 Statista, https://www.statista.com/statistics/1276274/most-popular-live-commerce-platforms-united-states/ (last visited July 27, 2024)
Most popular platforms for livestream e-commerce in the United States in 2021 [Graph], Retail TouchPoints, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1276274/most-popular-live-commerce-platforms-united-states/