Australia: Christmas sales expected change 2023

In 2023 a survey on Christmas sales expectations of leading retailers in Australia found that 14 percent of senior executives expected a two to five percent growth in sales. Overall, around 57 percent of the retailers surveyed expect sales growth in the 2023 holiday period.

Expected change in Christmas sales of leading retailers in Australia in 2023

Characteristic	Share of respondents
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Release date

September 2023

More information

Region

Australia

Survey time period

June 19, 2023 and August 9, 2023

Number of respondents

50*

Special properties

*over 50 senior executives of leading retailers

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question: Do you expect Christmas sales to exceed the previous Christmas trading period?

The Deloitte Retailers' Christmas Survey is based on a survey of senior executives of leading retailers in the Australian market.

The respondents are executive and senior management from a cross section of retailers inclusive of listed, private and foreign owned businesses.

The selection of participants is intended to provide a representative sample of large and small businesses, with most participants made up of the sub-1000 employee segment.

The geographic reach of participants is distributed between Australia, New Zealand and global retailers.

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