Online shopping behavior during COVID-19 pandemic in Japan 2020

According to a survey conducted by Rakuten Insight in Japan in May 2020, 37 percent of respondents stated they purchased more online during the COVID-19 pandemic. In contrast, only five percent claimed that they did not make any online purchases.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.

Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Japan

Survey time period

May 7 to 30, 2020

Number of respondents

737*

Age group

16 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

*285 female and 452 male respondents

Original question: "How did your online purchase behavior change during the COVID-19 pandemic?"

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