Live commerce usage growth during COVID-19 worldwide 2021, by region

Change in livestream purchases from before to during the COVID-19 pandemic in selected regions worldwide in 2021

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Release date

July 2021



Survey time period

July 2021

Number of respondents

1,000 global shoppers**

Supplementary notes

* Based on the usage difference in the share of respondents before and during the pandemic.

** The study was conducted in the following countries:
- North America: Canada and the United States.
- Europe: Germany, Italy, Spain, and the United Kingdom.
- Middle East: the Kingdom of Saudi Arabia and the United Arab Emirates.

The source does not provide the age of respondents, nor the type and date of survey. The date of survey given is the date of publication.

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