Change in live commerce usage by region

From before to during the coronavirus pandemic, the share of respondents who made purchases via livestream increased by an average of 76 percentage points worldwide. Of the regions included in the study, Europe saw the highest growth during this period, with livestream shoppers growing by 86 percentage points. The Middle East followed with 76, while North America recorded a usage spike of about 68 percentage points.

Change in livestream purchases from before to during the COVID-19 pandemic in selected regions worldwide in 2021

Characteristic	Percentage change*
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Release date

July 2021

More information

Region

Worldwide

Survey time period

July 2021

Number of respondents

1,000 global shoppers**

Supplementary notes

* Based on the usage difference in the share of respondents before and during the pandemic.

** The study was conducted in the following countries:
- North America: Canada and the United States.
- Europe: Germany, Italy, Spain, and the United Kingdom.
- Middle East: the Kingdom of Saudi Arabia and the United Arab Emirates.

The source does not provide the age of respondents, nor the type and date of survey. The date of survey given is the date of publication.

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