Impact of adjacency to news content on ad perception in the U.S. 2021

Published by Statista Research Department, Feb 15, 2023
During a 2021 survey carried out in the United States, it was found that digital ads that appeared around news content were perceived as eight percent more relevant, six percent more valuable, and four percent more trustworthy than ads that appeared around non-news content.

Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2021

Region

United States

Survey time period

as of November 2021

Method of interview

Online panel

Supplementary notes

Sample sizes: exposed only, news n=8,563, non-news n=1,221
The source does not provide a date of survey, the date provided is the release date.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Brand safety "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Brand safety

Marketer insights

5

Consumer insights

8

Metrics

6

Online news properties

4

Further Content: You might find this interesting as well

Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu