In Latin America, the digital advertising brand suitability block rate grew 94 percent on 2019. Brand suitability block rate is the share of ad impressions that were supposed to appear in the vicinity of content that does not meet the advertiser's brand suitability criteria but were blocked instead. This is often done by blacklisting certain keywords. Keyword blocking causes ad revenue losses on the side of online publishers.
Change in digital advertising brand suitability block rate worldwide in 2020, by region
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DoubleVerify. (August 19, 2020). Change in digital advertising brand suitability block rate worldwide in 2020, by region [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
DoubleVerify. "Change in digital advertising brand suitability block rate worldwide in 2020, by region." Chart. August 19, 2020. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
DoubleVerify. (2020). Change in digital advertising brand suitability block rate worldwide in 2020, by region. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
DoubleVerify. "Change in Digital Advertising Brand Suitability Block Rate Worldwide in 2020, by Region." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/
DoubleVerify, Change in digital advertising brand suitability block rate worldwide in 2020, by region Statista, https://www.statista.com/statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/ (last visited October 07, 2024)
Change in digital advertising brand suitability block rate worldwide in 2020, by region [Graph], DoubleVerify, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/1219073/digital-advertising-brand-suitability-block-rate-growth-region/