Reasons for digital ad spend reductions in the U.S. 2021

Reasons for reductions in digital advertising spending on major advertising platforms in the United States in 2nd half 2021

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Release date

December 2021


United States

Survey time period

H2 2021

Special properties

among advertisers that reduced spending; major advertising platforms: Google, YouTube, Amazon, Facebook, Instagram, Pinterest. Verizon Media, Snapchat, Twitter, Microsoft, LinkedIn, TikTok

Supplementary notes

Original question: "What are the top three reasons for your decreasing ad spend with each of the following media companies?"

The source does not specify the type of the survey or the number of respondents.

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