Entity responsible for ad adjacency in the UK 2021
During an April 2021 survey carried out among adult consumers from the United Kingdom, respondents stated they believed the responsibility for ensuring that ads did not run with dangerous, offensive, or inappropriate content lay with all stakeholders. Ad agencies were seen as responsible for 56 percent of respondents, website owners by 54 percent, advertisers by 52 percent, and ad technology providers by 47 percent.
