Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021

Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021

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Release date

November 2021

Region

United Kingdom, United States

Survey time period

August 2021

Number of respondents

325 respondents

Special properties

showing top 8 only / among marketing decision-makers

Method of interview

Online survey

Supplementary notes

The question posed during the survey: "What challenges does your organization experience with its current brand suitability strategy for video?"
The survey was carried out among marketing decision-makers from the United States and from the United Kingdom. Among the 325 respondents, 65 percent were from the U.S. and 35 percent from the UK.

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