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Social video consumption in the U.S. 2021, by age group

Published by S. Dixon, Dec 8, 2021
In 2021, more than eight in 10 video watchers in the United States aged between 18 and 24 years watched videos on YouTube. Among U.S. audiences aged 25 and above, YouTube viewership was 68 percent. Instagram, which introduced its video feature Instagram Reels in August 2020, saw 66 percent of video audiences aged between 18 and 24 years watch video content on the platform in the examined period.

Share of online audiences in the United States who watched videos on selected social media platforms in 2021, by age group

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Source

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Release date

October 2021

Region

United States

Survey time period

2021

Number of respondents

2,014 respondents

Age group

18 years and older

Special properties

video watchers

Supplementary notes

According to the source: "Video watchers are defined as adults aged 18+ who spend any time watching video."

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Statistics on " Online video in the United States "

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Statistics on Online video in the United States

Overview

6

Platform benchmarks

8

User engagement

8

Video streaming on-demand

8

Social video platforms

6

Live streaming

8

Mobile video apps

7

Spotlight: online video advertising

6

Further related statistics

21

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Topics

Mobile video in the United StatesNetflixOnline video usage in the United StatesStreaming in the United StatesYouTube
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